Unless you’ve been living under a rock for the past few months, it’s been pretty impossible to miss the hotly-anticipated launch of Huda Beauty’s .
The hype is in full swing on social media, and rightly so if the foundation lives up to its name. So far I have heard only good things, so I knew I had to take a trip to Selfridges as soon as I could to bag myself this foundation. If you prefer to shop online Cultbeauty.co.uk stocks Huda Beauty, however when I took a sneak peek every single shade was sold out! However don’t fear, Cultbeauty will be restocking very soon, and there is also a very handy colour chart available.
At first, the consistency is akin to Giorgio Armani’s legendary Luminous Silk Foundation i.e. you can tell it’s going to be substantial but not mask-like. It’s one of the most highly pigmented foundations I’ve tried, but on application, it felt like butter and blended like a dream. Just like Mayfair and X-Pro II, it blurred our enlarged pores, blemishes and any redness. The finish is not flat matt or cakey like many other high coverage foundations, instead it has a surprisingly dewy and natural skin-like finish which blends like a dream. I usually have problems with thick foundations emphasising dry patches, however this melted into my skin like a second skin.
Huda produced 30 delicious shades that caters to a seriously diverse range of skin tones including Fair, Light, Medium, Tan and Rich, with each of those categories boasting six different shades. If you find it difficult to hunt down the perfect shade of foundation then #FauxFilter has got you sorted with a huge focus on your skin’s undertone to make colour matching ten times easier and more accurate.
I would highly recommend the Huda Beauty #FauxFilter foundation if you love that high coverage, flawless base. If you prefer the natural look this might not work for you, however the foundation doesn’t feel heavy or look cakey at all. I don’t actually feel the need to go over any areas with concealer because it acts like a foundation and a pigmentation/dark spot/under-eye circle corrector in one. A single pump (trust) is ample to cover your whole face. According to Huda, #FauxFilter dries to a ‘radiant powder finish,’ which sounds like a bit of an oxymoron, but it actually delivers. It feels perfectly matte but also looks dewy and glowy in all the right places, leaving skin feeling comfortably hydrated and making highlighter an option, not a necessity. Even with all of that pigmentation and staying power, it doesn’t settle into fine lines like other full-coverage foundations, which tend to go cakey, powdery or chalky after a few hours of wear. Instead, it almost floats over blemishes and creases. The best part? It feels super-comfortable and will not budge until you see fit to take it off at the end of the day. In other words, it’s the only foundation you should reach for over party season.
I have seen some reviews where the scent of the foundation has been a negative. I actually hardly notice the scent, just a subtle floral scent which I personally like, and it reminds me of a posh face cream! If you’re a foundation fanatic like me, you’ll know that some of them smell a bit like, well, paint – and that makes #FauxFilter so much more appealing when you’re wearing it all day.
To apply, rather than filling the brush or drenching your make-up sponge like the Insta-elite, pump the product on to the back of your hand and apply where needed. A little really does go a long way. If you’re prone to oil slicks come 1pm, take a damp make-up sponge or fluffy brush and daub a little translucent powder over your t-zone and chin to lock the foundation in place.
Despite the huge following, #FauxFilter is only £32 for 35ml, placing it into the same price bracket as fail-safe foundation brands like Charlotte Tilbury, NARS and Estée Lauder.
Flawless skin all round.